As client demands for transparency and flexible pricing grew and annual price hikes became unsustainable law firms began rethinking how to price for profit while still meeting client expectations, even as the billable hour remained firmly in place.

In this on-demand client panel, law firm leaders shared how they adopted a strategic, profitability-first mindset, developed AFAs that worked for both firms and clients, and leveraged technology to enable smarter, data-driven pricing. The discussion also covered who should own pricing and the various approaches firms took to embed it across the business.