2025

BigHand Annual Legal Pricing and Budgeting Trends Analysis Report

See how client demands, AFAs & AI are disrupting the traditional pricing approach.

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Legacy Pricing is Costing Firms Profit, Clients, and Realization

Clients Demand More Transparency

50% of firms report rising client demands for financial transparency

Budgets Drive Higher Realization

Nearly 70% of firms that use matter budgets see a 9%+ increase in realization rates

Manual Tools Are Still Holding Firms Back

49% of firms still don't use a legal pricing and budgeting tool

AI is Missing from Pricing Models

All firms say AI is impacting delivery, but only 34% of firms have updated pricing models to reflect AI-driven efficiencies

Law Firms Face a Pricing Crossroads

Margins are tightening. Clients are demanding greater transparency, more Alternative Fee Arrangements (AFAs), matter budgets, and better reporting. At the same time, AI is changing how legal work is delivered. Without a smarter, more structured approach to legal pricing, a law firm risks:

  • Profitability erosion from scope creep and write-offs 
  • Client churn and weakened trust from a lack of transparency 
  • Missed opportunities for competitive advantage due to inefficient legal budgeting processes 
  • Lost credibility by failing to price AI-enabled legal services correctly 

What's You'll Learn

  • How top firms are responding to demands for transparency, AFAs, legal cost forecasting tools, and reporting. 
  • The impact of matter budgeting on realization rates and profitability 
  • Why many firms are still relying on manual tools, and where this creates risk 
  • How AI is reshaping efficiency, and why most firms haven’t updated pricing models to reflect its value 

The Bottom Line 
Firms that don’t evolve their pricing strategies now will face shrinking margins and weaker client relationships. Legal pricing automations and profitability tracking for law firms aren't optional anymore; they are essential. This report shows where firms are falling behind, the risks of outdated models, and the practical steps leaders can take to protect profitability and client relationships in an AI-driven market. 

 

 

BigHand's 2025 Annual Legal Pricing and Budgeting Report

Who Should Read This Report?

Is your pricing affecting your profitability?

50% of firm report rising client demand for financial transparency, a stat from in the 2025 BigHand Matter Pricing Report50% of firms report rising client demand for financial transparency, but outdated systems and slow adoption of structured legal pricing analytics put both client relationships and revenue at risk. At the same time, attrition in senior roles and underdeveloped pricing strategies are affecting profitability. Discover how structured, transparent pricing practices positively affect client retention and improve margins. 

Is your pricing affecting your profitability?

53% of firms only mandate budgets for 11%-20% of their matters. A stat from the 2025 BigHand Trends Analysis Legal Pricing and BudgetingFirms that use matter budgets see a 9%+ increase in realization, yet 53% only mandate budgets for 11%-20% of their matters, leaving profit on the table.

Learn how leading firms are building structured, data-driven pricing frameworks that improve realization and strengthen client relationships.

Is your pricing infrastructure ready for AI and beyond?

Only 34% of firms have updated pricing models to reflect AI efficiencies, while manual tools slow down decision-making.  A stat from in the 2025 BigHand Matter Pricing Report34% of firms have updated pricing models to reflect AI efficiencies, while manual tools slow down decision-making. Legal financial management software and PMS integration can eliminate inefficiencies, unlock better data, and prepare firms for the future of legal pricing.

Virtual Event
Exclusive Live Event for Law Firm Leaders

 

Legal Pricing in 2025: Five trends you can’t ignore

The Legal Pricing Landscape Is Changing Fast

BigHand’s latest research, based on insights from over 800 senior legal finance professionals, reveals five urgent trends reshaping profitability, pricing strategy, and client relationships in 2025.

Almost 70% of firms using matter budgeting report realization increases of 9% or higher. But many firms still struggle with outdated practices that erode margins, strain client trust, and stall scalability.

Attend this webinar as we dive into the Five Critical Pricing & Budgeting Shifts shaping legal profitability in 2025:

  1. The Transparency Crisis – shifting client expectations around pricing
  2. The current AFA landscape
  3. The evolving role of pricing people & tech
  4. What commercial acumen for lawyers really looks like
  5. The impact of AI on pricing

Why attend? This webinar is crucial for firms seeking to improve financial predictability and maximize profitability.

Thursday, October 16, 2025

10:30AM EDT / 3:30PM BST

Speakers:

Eric Wangler, President Global Legal Market, BigHand
Eric Wangler President Global Legal Market, BigHand
Rob Stote, Chief Product Officer, BigHand
Rob Stote Chief Product Officer, BigHand
REGISTER

Understanding the Pressure Shaping Legal Pricing and Budgeting

Frequently Asked Questions
Frequently Asked Questions
  • Frequently Asked Questions

What you need to know about legal matter pricing and budgeting.

What is legal matter pricing?

Matter pricing refers to how firms estimate, budget, and communicate the cost of legal work to clients. It includes setting fee structures, creating matter budgets, tracking realization, and delivering client-facing financial reporting. Done well, it protects profitability, improves client trust, and helps firms compete with alternative providers. Yet many firms still rely on spreadsheets and manual processes, creating inefficiency and risk. 

Why do law firms struggle with pricing transparency?

Clients are demanding detailed budgets and real-time reporting. In fact, 50% of firms say they are under more pressure than ever to deliver it. At the same time, nearly half of firms still rely on manual tools, limiting their ability to respond quickly or consistently. Without structured processes, firms risk client dissatisfaction, scope creep, and write-offs that erode margins. For firms that don’t have effective client reporting tools, the gap between expectation and reality is widening.

How can law firms improve matter profitability?

Matter profitability improves when firms: 

  • Implement budgets on a higher percentage of matters 
  • Use data to track scope changes in real time. This is essential for budget vs. actual tracking for legal matters.  
  • Train lawyers in financial acumen for client conversations 
  • Adopt legal cost forecasting tools to replace manual pricing tools

70% of firms that use matter budgets report a 9%+ increase in realization rates, proving that structured pricing directly impacts the bottom line. 

How do law firms price legal matters?

Firms use a mix of hourly billing, flat fees, capped fees, contingency, and Alternative Fee Arrangements (AFAs). Increasingly, legal pricing software is used to model scenarios and improve pricing accuracy.

What role do alternative fee arrangements (AFAs) play?

The demand for AFAs is rising, but most firms are still hesitant, applying them to fewer than 40% of matters. The real barrier appears to be firms’ ability to track and manage financial outcomes at scale. Those who can implement these models gain a competitive edge in terms of profitability. This is where good legal project management software or a legal financial management tool comes into play.

How is AI affecting legal pricing?

AI is already transforming how legal work gets done, but only 34% of firms have formally updated their pricing models to reflect these efficiencies. Without adjustments, firms risk undervaluing their work, losing credibility in client negotiations, and leaving profit on the table. Incorporating AI into pricing models is critical for future-proofing profitability. This is where AI legal pricing software becomes essential. 

What are common pricing models in legal services?
  • Hourly billing 
  • Fixed or flat fees 
  • Capped fees 
  • Contingency fees 
  • Hybrid (blended or portfolio-based) 
Why is financial training important for lawyers?

Only a third of firms provide dedicated financial KPI training for associates, leaving many lawyers underprepared for client pricing conversations. Without financial fluency, lawyers may offer discounts without understanding profit impact, and struggle to explain budgets, defend rates or identify profitability risks. Equipping lawyers with commercial skills protects margins and builds confidence

What is legal matter pricing software?

It’s technology designed to help firms build budgets, track profitability, and automate client reporting, eliminating manual spreadsheets.

What’s the ROI of investing in legal pricing software?

ROI comes from improved profitability, reduced write-offs, higher client retention, and profit-led business development decisions.