Profits before pitches - a BigHand Article from Briefing, September 2013
Business development is crucial to the success of many law firms. To that end, profitability is the ultimate key performance indicator (KPI), and it should be the focus of management and partners alike. It’s the first figure looked at when analysing a profit and loss statement, alongside the age-old driver of revenue.
Yet, for many, even if profitability modules are in place it is a measure often looked at after the event. Which begs questions like:
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